We’re doing empathy wrong: Here are 3 ways to do it better.

Walking a mile in their shoes, but are you still in your own head?
  1. What imagined communities are my users a part of? What imagined communities am I a part of?
  2. Where am I becoming judgemental of the customer? Another way to think of this is, where do I find myself labelling the user’s behaviour or beliefs as bad/wrong? How is this a reflection of my own insecurities, preferences, or beliefs?
  3. What surrounding factors (upbringing, economic realities, education, culture, etc.) have contributed to the formation of the user? My own formation?

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Kaitlin King Del Riego

Kaitlin King Del Riego

I strive make things and make things better. Behavioural scientist and innovation strategist doing her thing at @MonettStudio